CAF: Launching of the ‘PAMOJA’ campaign on Monday in anticipation of the Tanzania-Kenya-Uganda Chan

Kinshasa, July 21^st, 2025 (CPA). The Confederation of African Football (CAF) has announced on Monday on its website the launching of the ‘Pamoja’ campaign, which means ‘unity’ in Swahili, in anticipation of the 8^th edition of the African Nations Championship (CHAN), which will be co-organised for the first time by three nations: Tanzania, Kenya and Uganda. « The Confederation of African Football (CAF) has officially launched the campaign for the highly anticipated Total Energies 2024 African Nations Championship (CHAN). At the heart of the campaign is the word PAMOJA, a Swahili term meaning “unity”. More than just a slogan, PAMOJA embodies the spirit of unity, harmony and shared ambition. It reflects the collective strength of African communities and the values that football conveys: teamwork, collaboration and solidarity, » it is read. For CAF, the 2024 edition of the Total Energies CHAN will be co-hosted by Kenya, Uganda and Tanzania from August 2 to 30 2025, marking a historic first collaboration between the three East African nations in organising a major continental football event. In this sense, the official poster unveiled visually embodies the dynamism of African football and the unique cultural heritage of the host countries. The poster has been designed with bold and energetic motifs, featuring monuments and symbolic elements of East Africa that resonate with the values of PAMOJA. According to CAF, the aim of this campaign is to integrate fan engagement activities, digital storytelling and local football initiatives aimed at strengthening the link between the tournament and African communities.